How payout rates work: countries, devices and CPM

Why the same link can earn more from one visitor than another, what CPM means, and how to estimate your earnings.

ShrinkMe team 12 Nov 2026 1 min read

Two links with the same number of visits can earn very different amounts. The reason is almost always where the visitors are. Here is how our rates work.

What CPM means

CPM is what you earn per 1,000 paid views. If a country's CPM is $4.50, then 1,000 paid views from that country earn you $4.50, and 100 paid views earn $0.45.

Why countries pay different rates

Advertisers pay more to reach visitors in some countries than others, so we pay more for those visits too. Today's top rates per 1,000 views:

CountryRate per 1,000 views
Greenland$22.00
Ireland$16.00
United States$10.00
United Kingdom$7.00
India$4.50
Indonesia$4.25
Every other country$3.25

The country is where your visitor is, not where you are.

Desktop and mobile

The rates page shows a desktop rate and a mobile and tablet rate for every country. Today they are the same for most countries; if they ever differ, the calculator takes your device mix into account.

Rates change

Our rates follow what advertisers pay, so they can go up or down without notice. The Payout rates page always shows today's rates.

Estimate your earnings

A quick example: 2,000 paid views a day from India earn about 2,000 ÷ 1,000 × $4.50 = $9.00 a day, or about $270 a month. Try your own numbers in the earnings calculator at the bottom of the Payout rates page.

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